Creative Director and strategic storyteller with a decade of experience shaping culturally resonant campaigns, product narratives and platform ecosystems for global brands including Google, Meta, H&M and Square.

Specialising in the intersection of technology, culture and human behaviour, Cleo leads cross-functional creative systems spanning AI, Search, video, social, experiential, creator ecosystems and emerging platform experiences.

Known for translating complex product innovation into emotionally resonant storytelling, building narrative frameworks for global teams, and bringing clarity to ambiguity across high-stakes creative environments.

H&M — Seongsu, Seoul

Creative Strategy — Holiday Store Activations
2025/2026

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Google Ads — SMB's EMEA

130+Asset Social Campaign
2025

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Surf Life Saving Australia

DIGITAL & EXPERIMENTAL CAMPAIGN PITCH
2025

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Google Search — ʻSearch Competeʻ

TVC
2025

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Google Ads — SMBs UK

PAID SOCIAL CAMPAIGN SERIES
2024

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Google Ads — Image Library

BRAND IMAGE LIBRARY
2024

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Think with Google — 'The Insighter'

BRANDING
2024

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Google Ads — AI Path to Excellence

BRANDING
2024

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Google Ads — ʻModern Searchʼ

TVC + GOOGLE MARKETING LIVE 24ʼ
2024

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Google Search — 'Modern Search'

SEARCH 2025 STRATEGY
2024

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Google Ads — ʻPut Google AI to workʼ

AD + GOOGLE MARKETING LIVE 24ʼ
2024

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COACH — Ambassador Campaign

APAC AMBASSADOR CAMPAIGN
2023

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Afterpay — Australian Fashion Squad 23ʼ

PAID SOCIAL CAMPAIGN (60 ASSETS)
2023

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JLR (Discovery) — ʻAU Influencer Campaignʼ

PAID SOCIAL MEDIA CAMPAIGN
2023

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Mailchimp x Courier — Brand Partnership

PODCAST
2019

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Afterpay x WISH

INFLUENCER CAMPAIGN
2022

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Square — WorldPride 2022

BRAND ACTIVATION (PITCH WORK)
2022

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Square — SquareWear

EXPERIENTIAL CLOTHING LINE (PITCH WORK)
2022

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Square — Social Refresh

AU BRAND SOCIAL STRATEGY
2022

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Square — 'House of Darwin'

CASE STUDY (STILLS & MOTION)
2022

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Square — 'Lox In A Box'

CASE STUDY (STILLS & MOTION)
2022

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Square — 'The BLOW'

CASE STUDY (STILLS & MOTION)
2022

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Square — 'Baker Bleu'

CASE STUDY (PITCH WORK)
2022

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Afterpay x Wish

SOCIAL CAMPAIGN
2022

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Starward Whiskey — Product Launch

BRAND ACTIVATION (PITCH WORK)
2021

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Broadsheet Media x Mazda

BRANDED CONTENT CAMPAIGN
2017

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Broadsheet Media x Asahi

BRANDED CONTENT CAMPAIGN
2016

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